Break a sweat with EA SPORTS™ Active

The all-new hear pumping, calorie burning workout, coming spring 2009.

Do you find there are too few hours in the day to fit in a workout? Or, are you just getting bored of the same old fitness routine? EA SPORTS Active is an innovative new customisable and personalised fitness product that will get you motivated to move in the comfort of your home. EA SPORTS Active will launch exclusively for the Wii™ worldwide next spring.

Developed in collaboration with fitness experts, EA SPORTS Active is perfect for the whole family, though designed specifically for women seeking a simple, fun and cost-effective way to achieve a healthy lifestyle. The product will be the first in a new line of EA SPORTS fitness and sports performance products to improve the well-being of people of all ages.

EA SPORTS Active features a wide variety of interactive activities combined into a circuit that target both the upper and lower body as well as cardio, and supports two players to allow family or friends to get fit together. EA SPORTS Active provides a new level of motivation with on-screen, real-time feedback on your workout such as calories burned, while also allowing you to adjust intensity levels. EA SPORTS Active will include two specially-designed leg straps that hold the Wii’s Nunchuk controller to track lower body movements, as well as a resistance band to support a number of upper body strength training exercises.

Bob Greene – renowned exercise physiologist, author and personal trainer to Oprah, had this to say:
“One of the most frequent questions I am asked is how to get fit at home. EA SPORTS Active provides a fun and effective workout that targets your upper body, lower body, and gets your heart pumping in just 20 minutes a day. It’s a great way to get moving when you can’t get outside or you only have a short amount of time at home. In addition, I like the variety of exercises that it provides – one of the many reasons it has earned the Best Life seal of approval.”

EA SPORTS Active features a “30 Day Challenge,” a fitness road map for players to reach their fitness goals with the guidance of a virtual trainer. The Challenge provides a new, 20-minute workout every time a player exercises, including clear instruction, feedback on technique and positive encouragement throughout the workout. Each circuit will feel different and increase in intensity as fitness levels improve to help you work up a sweat and work toward your fitness goals. Users can also create their own custom workouts that vary in activity, duration and intensity, and the Wii Balance Board will add functionality to many exercises.

Find out more about EA SPORTS Active here.