EA SPORTS unveils new adidas Live Season for FIFA09 that will dynamically update player form in-game to mirror real world performance.

A global network of football scouts will monitor every player throughout the season to supply accurate team data each week. FIFA09 demo available world wide on September 11th.

Electronic Arts today announced a new premium service for EA SPORTS™ FIFA 09 called adidas Live Season that will redefine the football videogame experience by dynamically updating player form in-game on a weekly basis so that player attributes mirror real-world performances.

FIFA 09 will now feel and play differently throughout the entire 2008-2009 season matching the weekly rhythm of football. The new service will be available for Barclay’s Premier League, La Liga BBVA, Ligue 1, Bundesliga, Serie A and Mexican Primera Division on the PLAYSTATION®3 computer entertainment system, the Xbox 360® video game and entertainment system and PC.

FIFA 09 is now powered with dynamic real-world data and analytics, lifting the game to new heights of authenticity for football fans and gamers connected online. The adidas Live Season service is based on how real players performed in the most recent real-world matches. Gameplay will change dynamically as the performance of players and football teams in the real world experience the highs and lows during their campaigns.

Andrew Wilson, Vice President & Executive Producer for the FIFA 09 had this to say:
“This is an ambitious and completely unique feature that has never been attempted before for football videogames. The game will feel and play differently each week. With adidas Live Season if Ronaldinho has a great match on the weekend you’ll feel the difference when you pick up the controller as his in-game attributes increase.”

A global network of football scouts will monitor every player in the adidas Live Season leagues throughout the season to supply accurate and in-depth player and team data each week. Player attributes will be impacted and player performance will change dynamically. The adidas Live Season service is downloaded into FIFA 09 each week and will run from the launch of the game to the end of the 2008-2009 season.

Gamers with Xbox Live or PSN subscriptions will have access to one league of their choice for a free trial from the moment they activate it to the end of the 2008-2009 season.

A FIFA 09 demo will be available for download on September 11 worldwide on the PLAYSTATION®Network and Xbox LIVE™.

To learn more about FIFA 09 visit www.FIFA09.ea.com.

Check out the New FIFA 09 Trailer!